NABELA NOOR IS BRINGING HER SOFT LIFE, “POCKETS OF PEACE” GOSPEL TO TUBI

For the past few years, Nabela Noor has built a world out of snippets of her life that are both extremely ordinary and extremely comforting: Slicing lemons. Dipping apples into peanut butter. Lighting a candle. Making a kitchen feel like a place of restoration. Her “Pockets of Peace” videos helped define a corner of the internet where softness, homemaking, and everyday beauty could actually feel attainable. And now, Noor is taking her soft life gospel to Tubi.

I find pockets of peace in each moment.

Lifestyle entertainment has always had room for women who can teach you how to cook, decorate, host, garden, organize, and make your home look like nobody has ever actually lived in it. But the genre’s default version of ease has often been very thin, very expensive, and very very allergic to seasoning.

Noor walks into that space with a different history.

Born in New York to Bangladeshi immigrant parents, Noor’s story sits at the intersection of immigrant daughterhood, body politics, entrepreneurship, and the very modern business of turning personal taste into a platform. Her version of softness isn't just about a pretty home. It's about claiming comfort when you come from communities where rest can feel like it must be earned.

For black and brown girls, softness isn't always handed over freely. So many of the images attached to us are built around work: be grateful, be excellent, be tough, be resilient. Carry the family story without making a face. Even joy can start to feel like something you get to touch only after everyone else has had it first. Noor speaks to that deeper wound. To the unspoken trauma associated with feeling unworthy of rest. With feeling like you don’t deserve good things. You don’t deserve joy. It's that very emotional engine Noor sets out to disassemble.

Baba, we made history.

Dropping May 20, the creator, designer, and entrepreneur will host Hosted by Nabela Noor, a new lifestyle series following Noor as she prepares to host guests in her home (a la With Love, Meghan).

The show will move through a world her followers are already familiar with: the farmer’s market, the kitchen, the dining room, the garden, the carefully arranged little moments that make an ordinary day feel like it deserves a soundtrack. Guests will include Noor’s family and fellow content creators. The series is also directed by Noor’s sister, Neharika Noor, which gives the project a fittingly intimate shape. It's not just Nabela entering the lifestyle-TV space. It's a family affair.

“My goal with Hosted by Nabela Noor is to inspire those to find their own pockets of peace, be better hosts, and romanticize their every day,” Noor says. “I want viewers of the show to take away that they can treat every day like a special occasion, because life is worth celebrating.”

For years, Noor has built an entire ecosystem around the idea that small moments can hold you together. In 2020, during lockdown, she launched her series on TikTok where she turned domestic rituals into tiny acts of rejuvenation.

The videos were simple, almost aggressively so. Nobody was scaling a mountain. Nobody was launching a start-up before breakfast. Nobody was pretending that healing required a 14-step morning routine and a matching Pilates set. It was just a woman noticing the good in the everyday and the joy in the mundane.

Noor originally started her YouTube channel in 2013 after noticing the lack of diversity and plus-size representation in online content. And more than a decade later, she's reached over 12 million followers, she's grown that philosophy into a larger lifestyle brand spanning beauty, fashion, cooking, homemaking, and Nabela Noor Home, and now she's the first South Asian woman to host her own lifestyle show for a major streamer.

Nothing in life is wasted.

Now, don't get me wrong, despite its intentions, the Soft Life genre isn't without its criticisms. It's become the internet's go to punching bag against flamboyant expressions of the materialism and extreme wealth often associated with a life of leisure. Yet, that doesn't appear to be it's goal. At least, not originally. Instead it posits what a day-to-day life of ease could look like. For anyone. A life of simplicity, peace, tenderness, and vulnerability. Slow living on purpose.

And yes, soft life content can absolutely get ridiculous. Sometimes “romanticizing your life” starts as a reminder to enjoy your morning coffee and somehow ends with a $78 ceramic bowl for lemons you have no intention of eating. We're living in a culture that loves to sell to women. That loves to create new problems for women every week, then sell us the solution. (Looking at you "hip dips")

For women of color, we're sold survival stories. Trauma, hustle, sacrifice, rinse, repeat. And sure, those stories have their place. But they can't be the whole book. Brown girls deserve images of ease, too. Ease is a birthright.

I could eat this every single day.

Noor’s series arrives at a time when audiences are hungry for softer, fuller images of women. Because we don't only need to see women surviving, escaping, or proving themselves. We also need to see them making something beautiful. Laughing in the kitchen. Feeding people. Deciding that an ordinary afternoon is enough of a reason to bring out the good plates.

That's what makes Hosted by Nabela Noor feel right. The series places a South Asian, plus-size woman at the center of a genre that has too often treated women like her as guests. Here, she's not dropping by someone else’s table. The table is hers.

So, if you’ve ever scrolled past a beautifully plated meal or a cozy home moment on TikTok and thought, “I want that life,” there’s a decent chance Nabela Noor was behind it. And now, with her new show, she might just teach you how to get it.